Weekly Performance Review

Subtitle: Starter generated deck
Date: 2026-04-09

Executive Summary

  • Topline performance improved week over week.
  • Efficiency remained stable despite higher reach.
  • Creative iteration appears to be the main positive driver.

KPI Overview

KPI Value
Spend $42,100
Revenue $118,400
ROAS 2.81x

Key Visual

What changed

  • CTR improved after a mid-week creative refresh.
  • Conversion efficiency stayed resilient.
  • Weekend strength lifted the aggregate trend.

Next Actions

  • Scale top-performing creative variants.
  • Audit weaker audience cohorts.
  • Prepare a retention cut for the next deck.