Ad Performance Review

Subtitle: Generated from sample CSV
Date: 2026-04-09

Executive Summary

  • Revenue totaled $114,400 on $42,100 of spend.
  • CTR reached 5.10% and CVR reached 3.48% over the period.
  • Revenue changed by $5,300 from the first to last day while spend changed by $2,000.

KPI Overview

KPI Value
Spend $42,100
Revenue $114,400
ROAS 2.72x

Key Visual

What changed

  • Daily revenue ended at $19,400 versus $14,100 at the start.
  • Daily spend ended at $7,200, indicating a scaled test through the week.
  • The aggregate period produced 3,219 conversions.

Next Actions

  • Scale top-performing creative variants.
  • Audit weaker audience cohorts.
  • Prepare a retention cut for the next deck.